Are you a sign shop that offers magnetic products to your customer? Sure, they're a simple and easy way to advertise someone's business, but are you really making that great of a profit for them? Most resellers normally offer magnetic signage for around $45-$65, and only make $10-$20 on average for the job. Maybe it's time you learn a few steps that can enhance your magnetic products and give you a way to make much more money off of them. Begin a new life of creating magnetic signs that retail at a life-changing $250-$350 price point. Of course, this signage is not for every client, but after being given our explanation (a.k.a. sales job) on what a custom-created mag graphic can do for them, they are usually convinced to pop for the full treatment.

Step 1 - White Ain’t Right - Change the magnet’s background, if possible, to a color that matches the vehicle, or create a contrasting gradient background, or a compatible but non-distracting pattern fill.

Step 2 - Shape It Up, Ship It Out - It’s not hip to be square, so whenever possible sculpt the magnetic piece into a custom shape by cutting around the logo or other elements, or using an oval background, for instance. If it has to be a rectangle, create a secondary smaller rectangle or creative cove for the client’s license number or other secondary copy.

Step 3 - Get Graphic - I know a picture really is worth a thousand words, because there’s a little magnet on my fridge that says so. Add some kind of an illustration or photo-realistic image of the client’s product or work. Truly fine clip art libraries - some offered in the pages of this fine publication - are often well worth the investment in time savings and graphic layout improvements.

Step 4 - Flaunt Yer Font - Limit your type styles to two at most, and since the surface area of magnetic vehicle graphics is usually small, make sure the fonts are bold and/or legible. Keep it simple with only the necessary copy.

Step 5 - Run for the Border - Many cheap magnetic signs look unfinished because they don’t have a border. Unless the graphics don’t lend themselves to it, add a compatible weight border to help give the graphics a more finished appearance.

Digitally printing magnetics make the above steps even easier to work with. MN Designs offers digitally printed magnets, which are printed on our flatbed, UV ink printer. More information can be found at mndesignsinc.com or by calling us toll free at 866.663.3746.